General Catalogue 2023 DIGITAL

10 Striking exhibition appearance Gerlach considers itself a source of inspiration for professional foot care. Together with its staff and partners, the company dedicates itself to the continued development of the GEHWOL and GERLACH TECHNIK brands every day. Innovations will keep these brands strong in the dynamic market environment, even in the future. A strong appearance with an innovative character should also be given to the Gerlach booth. The graphic elements such as ceiling suspension, light columns and banners are designed to get the visitors into the mood for the trade fair motto. The design focusses on feet: many different feet of different ages and both sexes, because foot health and foot problems are not a matter of age. Whether children‘s or adults’ feet – the photos radiate strength. They are STRONG TOGETHER. The wall in the background gives the motto even more meaning. Every brick that has been added to the wall is an important component of the company‘s history, but also an important contribution to the future of the company. A striking graffiti of the motto WE ARE STRONG TOGETHER completes the new design. At the trade fair stand, the expert visitors were to perceive the two brand worlds GEHWOL and GERLACH TECHNIK at a glance. Both areas have ample space on the stand, which covers over 200 square metres. The newly designed preparation counter creates the perfect platform for the presentation of the diverse product range. The Technik section, which continues to occupy two-thirds of the stand area, offers plenty of room for advice on the subject of practice furnishings. Furthermore, on the subject of hygiene with its subsections cleaning, disinfection and sterilization, the stand displays everything a practice facility needs for perfect hygiene management. The new trade fair concept leaves plenty of room for communication with customers and interested parties, creates an atmosphere of customer proximity and thus makes a striking exhibition appearance possible.